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#22 How To Turn Down A Billion Dollars: The Snapchat Story
March 20th, 2018 | E22

What I learned from reading How to Turn Down a Billion Dollars: The Snapchat Story by Billy Gallagher. 


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I'm not going to work for someone else (0:01)

Early design decisions of Snapchat (7:45)

Evan idolized Steve Jobs and Edwin Land (10:00)

How Snapchat convinced people to download the app (13:00)

How Facebook created the environment for Snapchat to grow (16:00)

The problem of standard (21:00)

Evan on conforming (23:00)

Mark Zuckerberg's first move on Snapchat (27:00)

A great quote from Jeff Bezos (34:30)

Digital Dualism (36:30)

Snapchat Stories (39:00)

Evan's framework for Snapchat and the Internet Everywhere (44:45)

Learning from messaging apps in Asia (50:00)

Brands are not social. People are. (55:00)

Evan's philosophy on the distinction between privacy and secrecy (59:00)

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