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#19 Becoming Steve Jobs
January 19th, 2018 | E19

What I learned from reading Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader by Brent Schlender and Rick Tetzeli.


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Learning from great company-builders (0:30)

Steve Jobs verbal mastery (5:00)

The failed negotiations between NeXT and IBM (10:00) 

"But how can he be a turnaround expert when he eats his lunch alone in his office, with food served to him on china that looks like it came from Versailles?" (18:00)

"You can't go to the library and find a book titled The Business Model for Animation. The reason you can't is because there's only one company [Disney] that's ever done it well, and they were not interested in telling the world how lucrative it was." (22:00) 

Bill Gates on Steve's simplicity (29:00)

Steve Jobs on being an artist (33:00)

Apple pays half billion dollars to rehire Steve Jobs (34:00)

"The company is one of the most amazing inventions of humans, this abstract construct that is incredibly powerful." (38:00)

Unlocking secrets (42:00)

Who gives a fuck about the channel? (45:00)

"It's not about how fast you do something, it's about doing your level best." (52:00)

Deep Restlessness (55:00)

"Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle." (59:00)

Bill Gates on the negotiations between Pixar and Disney (1:08:00)

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