James Dyson (Dyson Company)
0:01 I am a creator of products, a builder of things
13:30 The best kind of business is one where you can sell a product at a high price with a good margin, and in enormous volumes.
16:00 One sentence summary of this book: Difference, and retention of total control
20:00 Misfits are not born or made; they make themselves
24:30 The parallels of running and building companies
30:00 People who inspired him
34:00 I am only celebrating my stubbornness. I am claiming nothing but the virtues of a mule.
43:00 When selling something new, do not mix your messages. Consumers can not understand multiple new ideas
47:00 Entrenched professionals are always going to resist more than private consumers
55:00 Don't make your products too wide. Narrow it down
1:02:01 The "Edisonian Principle of Development"
1:15:00 Total control is what this whole thing had been about
1:18:00 James' Design Philosophy
1:31:00 If you make something, sell it yourself
1:33:00 James' Business Philosophy