Yvon Chouinard (Patagonia)
1:00 If you want to understand the entrepreneur study the juvenile delinquent
4:00 Being an 80 per-center
12:30 Why are you in business?
24:00 How you do one thing is how you do all things
27:30 Innovation vs Invention
32:00 Ideas should come from as close to the source as possible
34:00 Nonfiction marketing
37:30 Quality as a financial strategy/ no exit strategy / natural growth
44:00 Management by absence / decentralization / evolution as opportunity
57:00 The way toward mastery of any endeavor is to work toward simplicity
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