Yvon Chouinard (Patagonia)

1:00 If you want to understand the entrepreneur study the juvenile delinquent

4:00 Being an 80 per-center

12:30 Why are you in business? 

24:00 How you do one thing is how you do all things

27:30 Innovation vs Invention

32:00 Ideas should come from as close to the source as possible

34:00 Nonfiction marketing

37:30 Quality as a financial strategy/ no exit strategy / natural growth

44:00 Management by absence / decentralization / evolution as opportunity

57:00 The way toward mastery of any endeavor is to work toward simplicity 

Buy the book Let My People Go Surfing: The Education of a Reluctant Businessman

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David Senra